DISCO INFERNO @ PFDC Fashion Week 2011 By AMMAR BELAL

The Ammar Belal label prides itself on being the first luxury brand from Pakistan that adheres to the highest international standards of quality. We are the only Pakistani Fashion house that outsources our manufacturing to Europe and is involved only at the design and marketing stages of our products. The label was launched in summer 2007 with a menswear outlet in Lahore. Within a year, the compan...y expanded with stores in Karachi and Faisalabad. A 4,000 square foot flagship store in Lahore was opened in 2009 which offered new super luxury collections, womenswear, accessories and bespoke services.
Ammar started his career in 2003 with his streetwear brand A.B.C.D, which offered basic casual wear with a quirky sense of design. His progressive approach to showcasing fashion through his music videos and films has earned him various awards that include Best Emerging Designer (Lux 2005), Best Menswear Designer (Indus 2006), Best Prêt Designer(Sunday 2008) and Best English Song (MTV/Indus 2006).
Ammar also gained massive acclaim through his couture jeans label; AS Jeans and was featured in Womens Wear Daily magazine (New York) for his unique approach towards custom made denim. The famous stylist, Patricia Fields (Sex & the City) stocks AS Jeans at her New York boutique and they have been worn by the likes of Margherita Missoni, Kelly Rippa, and Boy George.source